Most brands today manage at least 2-3 social media channels for their online visibility. Whether it’s Facebook, Instagram, Messenger, LinkedIn or Twitter, when a customer or potential customers are engaging with your brand, there are a few must-do’s (and don’ts) to leverage this engagement.… Read More
Since the organic exposure on Facebook decreased significantly (to say the least) and as sponsored ads are one but not the only way to increase exposure to brands, Facebook activities became a common mean to create awareness campaigns.
But like everything in marketing in a disrupted world, to create a successful campaign you need to come up with activities that people care about.… Read More
Facebook is not only the biggest social network in the world but also controls, together with Google, the digital marketing sphere.
As a marketer on Facebook’s massive platform, there’s a lot of information and details to keep up with. However, sometimes the feeling is that there’s too much information.… Read More
Facebook is, for better or worse, a never-ending changing platform. Almost every day, in our work at Quantum on Facebook, we notice a new feature, button, layout, menu options…
In between the-already-many-hours-you-work, following these changes and discovering new ways of doing cool-time-saving stuff on Facebook is almost impossible, but definitely can improve the life of every Facebook page admin out there.… Read More
Less than two months ago we started a magical journey that has come to end just a week ago. It’s the second year Quantum partners to a very special event, the Brand Magic Summit. This summit is unique for so many reasons – the speakers are top world class in the field of branding, the team of Mind Initiatives, organisers of the summit, are real magicians and the whole ambience around it is super fun and super professional at the same time.… Read More
Unlike traditional advertising channels (newspapers, magazines, TV, etc.), online platforms such as Google and Facebook are constantly making changes in their platforms. As advertisers and frequent users of these platforms, it’s important to keep up.
So 2016 just started and we thought it’s a good time to keep you up to date with some of the new changes and features Facebook has been adding to its platform lately.… Read More
Facebook published its year in review and it’s everything – it’s sad and heart breaking, it’s funny and cheerful, it’s future-like and hopeful.
From the Paris terror attacks, Nepal’s earthquakes and Fight against ISIS, through marriage equality, Ahmed’s famous clock and the most controversial dress in the world, Facebook summarizes everything that people cared and talked about in 2015.… Read More
It’s not a big secret that Facebook is making major steps to become a main player in businesses’ online communication and client relationship.
Earlier this year, we’ve mentioned that Facebook opened an option for payments through its platform. This was a first move to step into one of the busiest industries online – e-commerce.… Read More
As Facebook is a social network, used by everyone, including business owners, some of them use their business’s page as they use their personal profile. This is a misguided approach. Facebook users that look at your business page, expect it to give a “formal” however served in a “friendly” way information about your business (further explanation followed).… Read More
If you own a Facebook Fan Page and you don’t know yet, here are 3 updates from the last few weeks that you should REALLY know about:
- “LIKES” CLEANUP. Facebook believes and acts according to relevancy. As you might agree, one of the definitions for a “relevant” user on Facebook is an active user.