Agenda
Registration
Welcome to online marketing
What are the main pillars of online marketing
How and why plan a mixed strategy for your business
Tea Break
Build your online marketing strategy - Search
Search campaign hierarchy
How to create keywords lists, ad groups and ads
Do's and don'ts
Build your online marketing strategy - Display
Display campaign fundamentals
Display campaign options
How to create banners that convert
Do's and don'ts
Lunch break
Guest Talk - The Visual is Everything
How to take photos that make people stop on the feed - a Q&A session between the trainer and a highly experienced professional photographer
Build your online marketing strategy - Social Media
Available social media channels
Examples and review of real ads
Tea Break
Build your online marketing strategy - Email
Email marketing fundamentals
Email marketing - the moving hook or how to make people react to your email
Summary
Past Trainings
When?
Stay tuned for the next date!
How Much?
The investment for the one day training is
Rs 9,900 only*
*Public group training price per person. For private in-house training click here.
Where?
Stay tuned for the next location!
Participants’ words
Le rythme. Le fait qu'il soit complet et captivant. La promesse de l'intitulé est tenue. Il n'y a pas eu de temps mort. Les différents sujets ont été abordés d'une façon relativement complète.
- Emilie Oogarah, Marketing & Communication Manager
Online Marketing Fundamentals, March 2018
Informative & instructive. Learnt loads on the subject matter: social media.
The trainer was very dynamic and knowledgeable. She was very active and fluent. Mastering her subject with ease. Very versed with the whole subject and affiliate (related) matters and topics.
- Gulshanya Rughoo-Bokhoree, Category Officer
Online Marketing Fundamentals, March 2018
Everything was just great. Straight to the point and recalling obvious important points that are often disregarded.
Specific, precise. Just like a road map! Good participation rate, Thanks to Chen.
- Sachin Sooknah, Marketing Intelligence & Planning Officer
Online Marketing Fundamentals, March 2018
Goes to the point - Very clear - Uses real examples - Dynamic speaking. Chen is very competent in the field.
- Melanie Faugier, Managing Director
Online Marketing Fundamentals, February 2018
Very informative, cover all the main topics of online marketing.
Interesting and well prepared by the trainer.
- Sweeta Anuchka Bijlall, Reservation Officer
Online Marketing Fundamentals, February 2018
The trainer knows very well her subjects.
There are real examples and go-through steps of how to do online marketing
- Nathasia Marie, Marketing & Communication Executive
Online Marketing Fundamentals, March 2018
Extremely relevant for my business. Chen was very friendly and interactive; She is definitely extremely knowledgeable in this field.
- Hemant Kumar Gujadhur, CEO, Globalsports Ltd
Online Marketing Fundamentals, February 2018
The training was a really interactive one and not boring at all. The trainer is really well versed to the topic and am sure that I can put the training into action to the benefit of my company.
The trainer knows her topic on her finger's tip. Very interactive.
- Mohammad Salman Ibrahim Hatteea, Business Development Executive, Stanhope Corporate and Management Services Ltd.
Online Marketing Fundamentals, February 2018
Everything was fruitful and I've learnt so much things in only one day.
Good interaction, great work!
- Zohra Oozeer, Assistant Sales and Marketing Consultant
Online Marketing Fundamentals, February 2018