The last quarter of the year is high time for marketers and business owners.
We thought it is a good time to bring together stats about some of the biggest communities out there and show the potential of reach for businesses in terms of monthly and daily users, around the world and in Mauritius (where it’s relevant). Get ready to be amazed.
In its latest quarterly report ends June 2017, Facebook announced 2.01 billion monthly active users.
Out of these 2 billion, 66% percent, meaning 1.32 billion are using the platform daily.
In Mauritius as of October 2017, across all Facebook platforms, including Instagram, Audience network and others you can reach 720,000 registered users. On Facebook feeds only the number is slightly lower – 690,000 profiles.
Keep in mind that there is, although low, percentage of fake profiles.
In June 2017 YouTube announced 1.5 billion users logging in every month.
In Mauritius as of October 2017, you can reach estimated 595,000 users.
Also owned by Facebook inc., WhatsApp announced in July 2017 1.3 Billion monthly active users and 1 billion daily active users (77%!).
WhatsApp also announced lately that it opens its platform for business communication and that could be very meaningful for businesses.
We’ve already written here about the power of instant messaging and mentioned how Facebook separated Messenger from Facebook into two different apps. That paid off.
Head of messenger at Facebook announced in September 2017 there are 1.3 billion monthly active users on Messenger.
In Mauritius as of October 2017 you can reach 440,000 users on Messenger.
In the same 2nd quarterly report of Facebook (as it owns Instagram) Instagram didn’t report monthly active users rather it reported 250 million daily users on stories, the feature it “borrowed” from Snapchat. Later on however, in September 2017 Instagram announced 800 million users, 500 million (62%) of them are using the platform daily.
In Mauritius as of October 2017 there are 190,000 Instagram profiles.
In April 2017 LinkedIn announced 500 million professionals on the network. It didn’t announce however how many of them are logged in every day. That’s no coincidence. The last time LinkedIn announced DAUs (daily active users) and MAUs (monthly active users) the picture wasn’t bright. Only 22% of the total registered users were active. Now, by all means we don’t underestimate that number (back then it was 106 million) however when you compare it to other networks, it seems as if LinkedIn fails to create the hooks that bring back users day after day to the other platforms.
In Mauritius as of October 2017 more than 210,000 professionals are registered to LinkedIn.
328 million monthly active users – that’s the last update from Twitter in its results for second quarter of 2017. This number stayed flat compared to the previous quarter.
Twitter, similarly to LinkedIn, doesn’t share amount of daily users.
It’s been a while that we’ve been trying to get a hold of statistics of users on Twitter in Mauritius however it seems unreachable data. According to some research and estimations we did, we assume there are a few dozens of thousands of registered Twitter accounts in Mauritius however it’s unclear how many are active.
When you try to target Mauritius on Twitter ads, the system can’t find the location (funny enough, it does find Reunion island but without any available number of users). The only “indian ocean” related location is “British Indian Ocean Territory” which retrieves unavailable number of users (not a surprise considering it’s water territory).
Still scratching your head because you’re not sure what musical.ly is? That means you clearly don’t read our blog enough As of May 2017 Musical.ly has 200 million app downloads. As it’s not a public company (yet), it doesn’t release much information about usage of users on the platform.
Musical.ly still doesn’t have a solid monetization model and therefore it’s hard to find data about users per region.
If your target audience is American women among others and haven’t used Pinterest yet, we hope this will be your wake up call. With outstanding conversion rates on the platform, Pinterest announced 200 million users on the platform in September 2017.
On Pinterest there are very few countries (as of October 2017) you can target – Australia, Canada, Ireland, New Zealand, UK and US. So needless to say – we couldn’t find any reliable information about users stats in Mauritius but we assume that it’s one magnitude lower than Twitter estimation.
Snap (AKA Snapchat)
In its 2nd quarterly report announcement, August 2017, Snap announced 173 million active users daily. According to past ratio, that makes 184 million monthly active users.
Snapchat doesn’t even let us access its ads page so we couldn’t get data about Mauritius.
Other online platforms that might interest you are:
- Reddit, the social news platform where you can share, vote and discuss, brings estimated 250 million users around the world together every month.
- Quora, the question-and-answer massive website (that you should really pay attention to!) brings 200 million monthly users.
- Medium, the online publishing platform brings 60 million unique readers every month.
- Tumblr, the micro-blogging and social network owned by Yahoo! announced 550 million registered users however it’s not clear how many are active daily as Tumblr doesn’t release information about this (very important) subject.
- Google+ – Google’s attempt to build a social network that will compete with Facebook has a surprising number of 500 million registered users. Not so surprising when you realize that Google automatically creates profiles for users who signed up to other services it offers (Gmail, YouTube, etc). Either way, this method doesn’t seem to pay off as significantly less users actually use the platform (estimations are in the several millions that are active regularly).
Chinese websites are completely in the run for the above vast numbers. And similarly to outside of China, the 3 largest communities online – are owned by the same company (Facebook Inc. and Tencent Holdings Ltd respectively).
QQ – owned by the same company as WeChat however 13 years younger (started in 2011 whereas WeChat started in 1998), QQ is a similar in concept instant messaging app that serves 861 million monthly active users.
QZone – largest social network in China with 632 million MAUs.
The numbers above are all taken from Tencent Holding’s website and are as of first quarter of 2017.
And some (last!) others that might interest you to know about:
Two other communities that are worth mentioning are both instant messaging apps (no coincidence here, read all about it in this article):
In Russia and its surroundings, the two websites you should know are VK, the most popular social network with over 400 million registered accounts and Yandex which is not only the largest search engine in the area but also, similarly to Google, offers many other related Internet services that create vast communities around it.
At the tip of your fingers
Your head might spin with the numbers and their size however we suggest to take the contrary approach, if anything, this proves that any brand today can reach dozens and hundreds of millions of people around the world in so many different ways. And that, without a doubt, creates unprecedented opportunities