Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By on the 12.04.2021

The COVID-19 pandemic presents a major challenge for businesses around the world.

Even though everyone is struggling at the moment, the pandemic has shown that there are two kinds of businesses in the world:

1) Those who know how to leverage digital

2) ... and those who don't.

The difference between the two is clear.

Brands that can sell their services and products, or communicate with their customers, online, have a better chance at keeping their head above water.

But how can you support your business with digital marketing during the pandemic?

If you don't know how to make the most of ...

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Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 06.07.2019

You’ve heard it being blasted all over the place: “If you have a business you need to be online”. Truer words were never spoken. However, the question is… How present on social media do you need to be and do you need to be on every social media platform?

This post is the first of a three part series which will help you make better strategic decisions when trying to understand your audience and define where you should put your marketing efforts to better communicate to it.

What’s your problem?

If you’re like most business owners and marketers, you’ve equipped your shiny website with all the so...

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Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 09.01.2019

No better time than now to make sure your website is up to date and includes some of the basics (and not). Whether it’s a new or old website, one that is under construction, here’s a small list of questions you should ask yourself about it.

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Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies, Quantum By Community Manager on the 17.12.2018

In order to get the bigger picture, we need to start with the million-dollar question! What does a community manager do?

Here’s a breakdown: A community manager doesn’t just sip coffee in her/his pyjamas and troll the internet all day! It literally means managing communities … online. But more than that. It’s also about building, growing and obviously, as the name suggests, managing a company’s or brand’s online community. This begs another question. How?

Well, we use analytics tools, live events and social media to monitor, engage and respond to people’s online feedback or concern about a co...

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Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 26.11.2018

The online marketing world can overwhelm any beginner (or any other level of marketer for that matter...). There’s so much information out there, and even more sources to learn from. The main challenge one will encounter is how to choose among all these sources? Are they all reliable and up to date? Are they comprehensive enough? Which ones provide certifications that consider being well reputed?

Well, although there are dozens of (great!) sources we can recommend we gathered only 10 that we recommend (we don’t want to overwhelm you as well!). Whether you’re a beginner, intermediate or an adva...

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Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 22.06.2018

Your website is similar to one shop in a huge (like, really huge – internet size huge) shopping mall – it won’t be noticed just by being out there.

So you already invested in design, development and content, now let’s make sure that you have everything you need on it - from a marketing perspective.

Here’s our suggestion for your website’s marketing checklist:

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Posted in Digital Marketing | General Guides & Tips, General Online Marketing Methods and Strategies By Chen Hindi on the 17.01.2018

Every January, we all (marketers) enjoy doing it - predict new exciting marketing methods that will emerge into our lives in the upcoming year. We decided to take a different approach this year and talk about “old” online marketing methods that existed in 1998 will still work in 2018.

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Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By Chen Hindi on the 06.12.2017

Most brands today manage at least 2-3 social media channels for their online visibility. Whether it’s Facebook, Instagram, Messenger, LinkedIn or Twitter, when a customer or potential customers are engaging with your brand, there are a few must-do's (and don’ts) to leverage this engagement. Here they are:

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Posted in Digital Marketing | General Guides & Tips, General Online Marketing Methods and Strategies By Chen Hindi on the 22.04.2017

Another wonderful edition of the Brand Magic Summit by Mind Initiatives is behind us!

The Brand Magic Summit, in 25 words, is a big annual brand event, that gathers some of the sharpest international minds in the branding world and brings them all under one roof, in Mauritius!

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Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 13.05.2016

January last year, we published an article with recommendations for your 2015 marketing plan. The first recommendation was video marketing.

Since then it became a necessity rather than just a recommendation to include video in your marketing plan.

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