Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By on the 12.04.2021

The COVID-19 pandemic presents a major challenge for businesses around the world.

Even though everyone is struggling at the moment, the pandemic has shown that there are two kinds of businesses in the world:

1) Those who know how to leverage digital

2) ... and those who don't.

The difference between the two is clear.

Brands that can sell their services and products, or communicate with their customers, online, have a better chance at keeping their head above water.

But how can you support your business with digital marketing during the pandemic?

If you don't know how to make the most of ...

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Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 02.03.2021

You probably know the feeling and the questions that come with it – what am I going to post on my Facebook for Business page this month? What else can I share with my audiences on Instagram or LinkedIn that they haven’t seen already? That’s frustrating… Do I have to share stuff every week?

So first thing’s first – you’re not alone in this feeling – and you’re right to feel that you need to communicate on-goingly. Coherency is one of the keys to success in a noisy world like ours.

Let’s start with the basics, and then – I’ll share with you a list of themes ideas which you can use for your pag...

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Posted in Digital Marketing | General Guides & Tips By on the 25.01.2021

A picture is worth more than 1,000 words. It’s a well-worn cliché, but in digital marketing, it’s 100% true.

Whether it’s for your blog, website, or social media posts, having the right picture to convey your message can make all the difference. Lucky for you, you can now get a host of pictures for free! Here’s a list of 32 top picks that should meet your needs no matter the subject matter or industry you’re in.

1. Unsplash

Unsplash is one of the main sources of free images right now. With over 200,000 photographers uploading their work to the site and collaborations with Trello, BuzzFee...

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Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 27.08.2019

Like most entrepreneurs and marketers, you’re trying to make your business grow online.

If you’re trying to compose a digital marketing team to help you with that, it pays to know the different roles you’ll need to make sure your online presence is as effective as possible. And, yes, having a good Social Media Manager and Community Manager, is crucial for that. Why? Let’s get into it.

The Strategist, and the Brand Voice:

The best way to understand the differences between the two is to look at it this way:

The Social Media Manager = Strategist.

Community Manager = A brand ambassador.

Of co...

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Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 06.05.2019

Most of you won’t read this article until the end. I don’t take it personally (wait until I find you!). It’s not because I’m a bad writer (I’m hardly any good!) nor is the topic boring (how can anything related to the killer combo of business and digital be boring?).

The reason is that we’re very different creatures than what we were a decade or two ago.

And we became who we are – disrupted-having-lower-than-the-dead-sea-attention-span because digital changed everything.

It changed everything for us as individuals (and that’s why you might not survive this article) and it changed everything for us as brand owners and promoters.

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Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies, Quantum By Community Manager on the 17.12.2018

In order to get the bigger picture, we need to start with the million-dollar question! What does a community manager do?

Here’s a breakdown: A community manager doesn’t just sip coffee in her/his pyjamas and troll the internet all day! It literally means managing communities … online. But more than that. It’s also about building, growing and obviously, as the name suggests, managing a company’s or brand’s online community. This begs another question. How?

Well, we use analytics tools, live events and social media to monitor, engage and respond to people’s online feedback or concern about a co...

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Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 08.05.2018

We did it again! As in the last 3 editions (and years!), we were proud to be responsible for the online marketing of the biggest Brand Event of the year in Mauritius – the Brand Magic Summit.

The 4^th edition was magical as always, and was planned by the wonderful team of Mind Initiatives in the spirit of the 50 years of Mauritius’ independence.

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Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 13.03.2018

We’re super excited to share with you that lately we have been working on a new tutorial series – “How to Online Marketing”.

These tutorials guide the viewer through small hacks on the different marketing platforms out there. Hacks that will save you hours of trying to figure out how to do stuff on Facebook, LinkedIn, Google, Instagram and others. Further more, these series will assist you with the how-to's of more complex marketing concepts and their implementation.

Here are the 2 main reasons we're doing it:

• One of the fundamental principles at Quantum is the sharing of knowledge.
• These tutorials are a tool for us as well – when communicating with others, we use them to simplify things (we’re not into talking big words that people don’t understand. Quite the contrary).

Without further due, here are a few examples of the tutorials we shared on our YouTube channel.

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Posted in Digital Marketing | General Guides & Tips, General Online Marketing Methods and Strategies By Chen Hindi on the 17.01.2018

Every January, we all (marketers) enjoy doing it - predict new exciting marketing methods that will emerge into our lives in the upcoming year. We decided to take a different approach this year and talk about “old” online marketing methods that existed in 1998 will still work in 2018.

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Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By Chen Hindi on the 06.12.2017

Most brands today manage at least 2-3 social media channels for their online visibility. Whether it’s Facebook, Instagram, Messenger, LinkedIn or Twitter, when a customer or potential customers are engaging with your brand, there are a few must-do's (and don’ts) to leverage this engagement. Here they are:

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