Guide: How to Create a Facebook Pixel

Go to the Ads Manager on: Ads Manager

If it’s the first time you’re reaching the Ads Manager, this is the screen you’ll see:

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Close this screen as demonstrated above, now you’ll see the below screen, where you choose Tools — >Pixels:

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In the next screen, you’ll ask Facebook to create your pixel:

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Name your pixel:

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Facebook has generated a pixel that is associated with your account only:

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The next step would be to place it on your website. If you don’t know the backend of your website and/or you’re not a developer, we suggest you send the pixel to a person you trust. Changing a code on the website on your own, even if it’s a copy-paste, can result in unwanted changes in the code and therefore on the actual website. Here’s what happens after you click “Email Pixel Code”:

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The first arrow above points to where you should fill in your developer’s email address (you can also send it to yourself and then forward it). The second arrow points to the actual pixel and the third one shows what your developer needs to do in order to add an “event”. As we mentioned in previous article, Facebook will stop working with two pixels (a general one and a conversion one), starting the second half of 2016 there will be only one pixel, as seen above and as for conversions, they will be measured with “events”. Here are the possible “events”, actually, conversions, you can define on your website:

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The second step is to create audiences that are associated with your pixel and the last step to start remarketing to these audiences. For both steps, the variety of options is big and depends on your business’s needs and goals.

In any case, once the pixel is on your website, even if a single audience hasn’t been created, Facebook is tracking the traffic on your website.

Need help with creating a pixel? Advice on which audiences to create?

Don’t hesitate to contact us!

 

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