Facebook Advertising

Before we tell you a bit about advertising on Facebook, we would like you to take a few seconds to answer yourself 5 questions:

  1. Do you have a Facebook profile account?
  2. How many times do you use it daily/weekly?
  3. How many hours do you spend daily/weekly on Facebook?
  4. Do you share interesting links you see and “like” posts you support?
  5. In how many devices do you use Facebook? (laptop, table computer, tablet, mobile…)

We are pretty sure we can “guess” your answers to these questions in a very high level of accuracy.

While writing this blog post, China is still the most populous country in the world with a population of over 1.367 billion. Not for long. Facebook currently have 1.31 billion active users monthly, 864 million of these users, meaning 64%, are active DAILY. By next year, Facebook is expected to be the most populous country in the world, making it more powerful, stronger and influential than ever. (Update September 2016: Facebook has 1.7 billion MAUs, more 66% of them are active daily)

Facebook's monthly active users per year quarter since Q2'12

Facebook’s monthly active users per year quarter since Q2’12 (origin: FB’s quarterly earnings slides Q2 2014)

In Mauritius only, there are nearly 400,000 Facebook user profiles, and this number is growing every day. (Update September 2016: There are more than 630,000 users in Mauritius on Facebook)

If you own a business entity or you have a purpose you want to promote, you should ask yourself how can you use this powerful platform to boost it up.

In case you are not in the loop, Facebook launched Facebook for Business also known as Facebook Fan Pages in 2007. Facebook Fan Page is available to any business/organisation/cause, and it’s Free.

Establishing a Facebook page for your business is very simple and easy. All you have to do is provide some basic details on your business, upload some photos, agree to Facebook’s terms of use and you can go ahead and start running your page.

You can establish Facebook Fan page for any purpose

You can establish Facebook Fan page for any purpose

It's very easy to create a Facebook Fan Page

It’s very easy to create a Facebook Fan Page

A Facebook fan page gives you the opportunity to interact with your clients and potential clients (in Mauritius or world wide) directly. It also gives you a huge opportunity to be visible online, to bring traffic to your website, to improve your position in Google and to strengthen your brand.

Having said that, two advices that you might not hear from others:

  1. You MUST maintain your page, make it active – upload interesting content, interact with your clients, ask them what they think, reply to posts on your page, create cool competitions, boost up specific posts… and if to say it very clear – IT’S NOT ENOUGH JUST TO HAVE A FACEBOOK PAGE! The competition on users’ attention is huge and tough. You need to build a strong community around your page – people that love your product and use it. If your page won’t have interesting content, creative posts, backed up with out of the box thinking, it will die hard and it will die fast.
  1. It’s true that Facebook is the 2nd most popular website in the world (After Google) but don’t forget – Facebook is a social network, it is not for every business/organisation exist out there. Facebook users like music, cars, food, clothing, tourism, news and other “social” fun subjects. They won’t get too excited by their plumber, accountant or electrical engineer on their Facebook news feed page. Think if your organisation suits the platform and if you can generate real value for your organisation from Facebook. If not, don’t waste your time and efforts, there are plenty other ways to advertise online.

Facebook allows you to advertise in other ways, sponsored. You can run sponsored campaigns for your website, for your Fan page (increasing likes), for a specific event (for example, sales week), for a specific post (for example, a new product).

Facebook’s targeting options can be very specific – you can target your audience by location, demographics (age, gender, etc.), interests, connections and more.

The payment to Facebook Inc. is being done through Facebook’s platform and you will need a valid credit card to start a sponsored campaign.

30% increase in sales and 3.3 times return on Ad Spend - HotelNow (origin: FB's success stories)

30% increase in sales and 3.3 times return on Ad Spend – HotelNow (origin: FB’s success stories)

Let’s go back to where we started, our 5 quick questions – you probably have a Facebook account, log into it at least once a day and spend at least few hours a week on it. You probably also like and share interesting content, and you do it mainly from your mobile, but probably from other devices too. You’re not only a business owner, you are also a potential client. Think about how many times Facebook content caught your attention and how interesting content got you occupied reading about (or watching or listening) a product, a public figure, an organisation.

Don’t you want the same for your business with YOUR business’s audience?

Don’t hesitate to contact us for any query you might have!

 

Did you know that…?

12,000,000,000 (12 billion) messages are sent through Facebook daily!

 

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